I was writing some content for my business coaching program on goals the other day and somewhere from my brain popped the saying “big hairy audacious goals” (BHAG) and I thought, where the heck did I learn that come from and boy, why did I forget it!!!
BHAG is a term coined in the 90s by James Collins and Jerry Porras in their 1994 book entitled Built to Last: Successful Habits of Visionary Companies. Thanks Wikipedia!
It essentially refers to businesses setting strategic and emotionally impactful goals for their business in the coming weeks, months and years. Its supposed to galvanize teams and also to make goal setting a more powerful tool, particularly with long term BHAG!
Now I am a big picture thinker and I have set some seemingly outrageous goals in the past around building stuff and new businesses and travel, but to be honest, until recently, I hadn’t ever had the courage to REALLY set and achieve a BHAG…until I met Travis Jones!
TJ is a world unto his own and I was fortunate to spend a week living with him as part of a Residential program with our business mentors Leela and Gulliver.
I watched TJ set BHAG after BHAG and SMASH them…he set what seemed to me to be nigh on impossible goals and just ripped them apart with his bare hands (which, by the way are attached to pretty enormous arms)! And started again!
He made it look easy he seemed to have the Midas touch and whilst the competitive side of me was dying…the other part of me was watching on in amazement thinking, why the heck can’t or AREN’T I doing this too?
So, I came home and at the end of March, I set my own BHAG..
I decided to take my $10-$15k/month business to a $100,000 in sales in 100 days (essentially 2 $50k months). To be honest, when I set the goal I thought, realistically (old self thinking), well, if I just make it to $50k I will have smashed my own beliefs and past business records, but what I didn’t expect was to SMASH that goal and be looking for the next one only 42 days!!!
I set a financial goal because I never have before. I am not really motivated by money itself, but what those sales represent for me were people whose lives I could change and that IS important to me. But I wanted my BHAG to be out of the box and pushing my comfort zone, so money goal it had to be!
And that, my friends, is the value in BHAG…set a goal that seems unrealistic and scarey and work your backside off to achieve it!
Do you want to know the kicker…
Have I worked harder? No.
Have I worked smarter YES, because, and here is the trick…when you set a BHAG you need a plan. You need to know HOW you are going to make the BHAG happen, what are the milestones, how many sales, how many people, how many products etc.
If you know WHAT (BHAG) and you know the HOW (Plan) then all you have to do is DO!
The other important thing is to CELEBRATE…but we will talk about that another day!
It really is that simple>Honestly, in my wildest dreams I couldn’t have imagined that I could pull that goal off, but damn, it feels good doing it and imagine what my business is going to look like in 12 months time when I keep setting and achieving BHAGs like that one!
Imagine how many more people I could be helping and how much more of a difference I can make on this planet!
So, go out and set your own BHAG today and tell me about it!!!