Features And Benefits Selling Is DEAD

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You know how they talk about the ‘good old days’….well, in selling, they are dead too!

The old way of doing business is almost over.

Consumers – our customers and clients, are more informed than they have ever been – the want MORE than features and benefits; they want to CONNECT with YOU and your product or service.

There is a whole series of videos to be done on this; but I just started with a simple step.

I refer to it as the ‘old’ Question and Answer model…

Check it out!

Features & Benefits Selling is DEAD from Rebel Black on Vimeo.

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